The “lead magnet” or case study in intended to both provide value to your prospect up front and position you and your company as THE authority of a particular topic. The case study will prove the effectiveness of using your product or service.

The lead magnet is also ideal for email list building purposes. This is excellent for providing insight on a topic which may be of interest to the reader. i.e. “The 7 Best Stretches For Golf…That You Aren’t Doing”

This option is effective across many industries and is especially recommended for the service industry or any niche where education of the prospect is necessary.

This package includes:

• Lead Magnet Creation ($197 – normally $500!!)
• Lead Magnet Opt-in page
• Thank you page
• Lead Magnet delivery email
• Download page (optional upsell:
• additional)
• Indoctrination emails (4)