Telling your story… profitably
Origin Story Creation
Your story is what makes you and your company who you are. The journey…the mission…the emotions.
Your audience makes choices based upon emotions and then justifies that decision with logic. They’ll never admit that, but that’s the reality.
We’ll work closely with you to craft the perception of how the world sees you, your company and your vision and how all of it works together to impact your clients.
“Rumors of the death of email have been greatly exaggerated” (apologies to Mark Twain).
Email is still king and has among the highest return of any form of marketing. Our story-driven email sequences pull readers into your story and position you as THE authority in your niche, especially when used as an integral part of your sales process (funnel).
Direct Response Sales Landing Pages
Your story is central to your message. Your landing page is WHERE that story gets told.
This could be your home page or it could be where your prospects land after clicking on an ad or some other similar action. Either way, this is some of the most valuable real estate you own.
We’ll help you make the best use of it…
Case Studies & Lead Magnets
Lead magnets or case studies are how you get your prospects to raise their hands and say, “Sure, I’m interested in what you have to say.” This is likely their first exposure to you and your brand.
We’ll make it well-researched, relevant to their problems & concerns, easy to consume and action-provoking.
Content Creation & Marketing
Content is king in the information age. When you provide useful, relevant content to your audience, you’re saying to them,
“We get it. We understand what you’re looking for.”
Properly present, SEO-backed content draws prospects towards you like a magnet…further positioning you and the clear and obvious choice.
We’ll create well-researched and beautifully written content—including blog posts—you’ll be able to use and repurpose throughout your marketing strategy.