Telling your story… profitably

WCG Copywriting

Does your marketing message grab your potential customers by the eyeballs, create an instant connection with them and trigger an irresistible need to find out more about your product or service?
No?
Then we need to talk…
Let us show you how it’s done…for FREE!

Know Like Trust

“When your audience feels as if they know, like and trust you, you become the obvious choice to them.”

Our Done-For-You Packages

Depending upon the industry, certain “Done For You” packages will fill your needs. Now you can lead your prospects down a proven path towards the sale.

These funnels can be modified to better serve your purpose.

Here are the most common 6 packages we sell.

Application Funnel
If you need to screen your clients, BEFORE investing a lot of time with prospects who aren’t eligible or qualified to purchase your service, the “Application Funnel” is a great fit. This option is ideal for the high-ticket coaching and consulting industry.

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Lead Magnet Funnel

The “lead magnet” or case study in intended to both provide value to your prospect up front and position you and your company as THE authority of a particular topic. The case study will prove the effectiveness of using your product or service.

A Lead Magnet is a short—usually 2-5 pages—document that covers a very specific topic your prospect is keenly interested in. It is generally given away for free on your website, through an online ad or through email. It should have the perception of being high in value.

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Webinar Funnel

This funnel is ideal when the price point for the product is very high and/or your prospect needs to be given a great deal of education on the product or service. This funnel give you the chance to demonstrate value and usually comes with many “bonuses” and add-ons.

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Survey Funnel

Ideal when selling multiple, similar products or services, perhaps at different price points and options. When done correctly, prospects to “self-select” or segment themselves by interest and/or need through a series of well-designed questions.

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Product Sales Funnel

Ideal when selling multiple, similar products or services, perhaps at different price points and options. When done correctly, prospects to “self-select” or segment themselves by interest and/or need through a series of well-designed questions.

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The Complete Website & Funnel Package

If your business needs a complete overhaul, from a more engaging and “direct response” website to a complete and proven sales process, we can put all the pieces in place, including website design.

This is a highly customizable package.

Let’s get on the phone and discuss the details!

Need Custom Copywriting? Let’s have a Discovery Call to see if we’re a good fit.

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WCG Copy provides specialized writing services crafted to deepen your connection to prospects and increase your revenue using the written word.

We are uniquely focused on being great at telling your story…one built around you, your vision and the impact you want your company to make for your customers.

Positioning you as the first and only option when it’s time for prospects to buy.

Why do you need copywriting?

Standing out 

Standing out above the noise…

Your prospects are bombarded by thousands of marketing messages competing for their attention. If you don’t stand out, you’re dismissed.

With no obvious choice, potential buyers either default to price to make their decision or worse, do nothing at all.

But…

If they feel like they know you and can trust you to be the solution to their problem…you’ll have a customer for life.

Your story (and our words) makes them stop scrolling and pay attention.

Communicate Value

Communicate Your Value

Now that you have their attention…
Your buyers want you to answer this question: “Why should I buy from you instead of all the other options available to me?”

This “UVP” (Unique Value Proposition) needs to be powerful.

And it needs to be expressed clearly…and correctly.

WHY are you the answer to my problem?

We’ll help you communicate the answer.

Take action

Convince them to take a specific action

The right message compels your prospects to pick up the phone, complete the order, fill out the form, click on your ad…whatever direct response you’d like them to take.

If they’re not driven to take action, all the rest of your adverting and marketing dollars are for naught.

All of this is achieved through proper copywriting…and it all starts with your story.

Pat Rigsby Founder – Bold Productions

“A well written sales letter or email sequence is one of the highest leverage business growth assets you can have. In fact, I’d attribute the majority of my professional success to 2 or 3 skills, with copywriting being among them. With that in mind, I rarely outsource any of my copywriting…it’s just too important. But recently I decided to lean on Art to write a pair of sales pages for me and the results were outstanding. It’s been said that you’re just one great sales letter away from success…and if you believe that to any extent (I do), then you should reach out to Art today.”

Pat Rigsby
Founder – Bold Productions

DG Gutekunst Founder – Defy Aging Solutions

Hello, Art! I’ve been meaning to tell you how much I appreciate all you are doing to help me develop my fitness business.

From marketing strategy to ad copy and marketing materials that resonate with my target market of mature adults, your grasp of the market and seemingly effortless way of getting to the heart of the matter is remarkable.

Frankly, with my extensive sales and marketing experience I initially thought I could do it myself – but now clearly see I would be a fool to do so!…

Also, given my years as a very organized self-starter I didn’t expect it but must somewhat sheepishly admit that the weekly coaching calls also enhance my focus and follow through.

And your passion really comes through, Art, always being eager to help, including the extra calls, emails and content you have so graciously provided – value far exceeding my investment… in your coaching program.

My favorite definition of a professional is:  “Someone who gives you more of what you want than what you ask for or expect”.  You definitely have lived up to that, Art, which is something I have rarely said over many years.

In any event, I look forward to a long coaching relationship, Art, and thanks again!

DG Gutekunst
Founder – Defy Aging Solutions

Nate Stowe Owner – Stowe Training Systems

WOW

This is amazing and just what I was hoping for!

Thank you!

 

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